The hotel gift shop used to boast the occasional sleep mask and bathrobe. Now, it represents an Aladdin's cave brimming with rare, beautiful and thoughtful objects.

No longer content with merely providing a night’s stay, elite hospitality houses like Jumeirah, The Ritz-Carlton, Four Seasons and Le Bristol Paris are leveraging their "IYKYK" (if you know, you know) status to create exclusive merchandise that serves as a permanent, tangible extension of the guest experience, one that can be taken home. From artisanal leather goods and bespoke silks, to streetwear-inspired ready-to-wear collaborations and even luggage; these pieces are designed to be worn far beyond the poolside.

By merging hospitality with the scarcity of luxury fashion and high-end hospitality, luxury hotels are transforming their loyalists into organic brand ambassadors, offering a slice of the resort’s soul that can be taken home and cherished long after check-out.

1. Fife Arms Hotel, Scotland x Araminta Campbell

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The Fife Arms Scottish Culture Rooms

The boutique space within this luxury lodge in the Highlands concentrates on locally produced, one-of-a-kind objects. Amidst the curated chaos, you’ll find the Fife Arms house tartan – made in Scotland by Scottish weaver, Araminta Campbell. Inspired by the surrounding landscape, this custom tartan design integrates the shades of the pines, mossy forest floor, yellow gorse, and red hotel exterior. You can cosy up in a blanket that makes royal heritage feel homely, rendered in 100% cashmere or lambswool.

Shop the collection here

@thefifearms

2. The Mark x Dolce & Gabbana

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The Mark New York City

The Mark, the NYC hot spot where all the celebs get ready for the Met Gala, has come together with Dolce & Gabbana to launch Fefé – an alcohol-free fragrance mist designed for your canine companion. Yes, you read that right. A perfume for dogs. Described as an ‘olfactory masterpiece,’ notes of Ylang, Musk and Sandalwood are bottled up in a stunning green and red design, topped off with a golden bone emblem. Because why not?

Available here for $110

@themarkhotelny

3. Ritz Paris x FRAME

Coco Chanel Suite Ritz Paris

Frame The Ritz Paris Collaboration

Putting on the Ritz definitely extends to this hotel gift shop. The curated assortment spans a wide variety of ready-to-wear in collaboration with LA fashion house, FRAME. The luxury collection includes ornate silk scarves featuring Ritz turnkeys and tasselled curtain ties, subtly branded jeans are complimented by branded sweatshirts, whilst silken pyjamas with crest details can be matched with indulgent slippers. Got a spare €2,220? Treat yourself to a classic beige trench coat, with a bespoke soft silk lining and finished with moniker buttons for extra polish.

Aside from the FRAME collaboration, Ritz Paris has a very varied selection of branded items, available to shop in person and online. From adorable teddy bears that resemble the bellboys, chefs and chambermaids at 15 Place Vendôme; even my personal favourite, a bespoke monopoly board.

Shop Ritz Paris x FRAME collection here
Shop Ritz Paris boutique here

@ritzparis

4. Jumeirah x Bougessa

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Jumeirah x Bougessa 4

Closer to home, the luxury hospitality brand recently partnered with Dubai-founded Bouguessa to introduce its first fashion capsule: Jumeirah Heritage Club. Rather than skewing towards merch, this collection demonstrates how fashion is less about the product, more about the lived-in feel of your favourite T-shirt. Cotton jumpers, relaxed tees, and vintage-inspired caps reimagine the calm, coastal spirit of Jumeirah in a way that feels effortless and wearable. Shop the look here.

Shop the Jumeirah x Bougessa Collection here

@jumeirah

5. The Westin x Heavenly® Bed

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Dream of waking up in a hotel bed each morning? Now you can with The Westin Heavenly® Bed. Trademarked in 1999, this was the first hotel mattress that guests could actually take home, sparking a bedding revolution in the hospitality industry. Crisp, classic linens, a down duvet and feather pillows complete the look for the ultimate at-home sleep experience. Buy it here in twin, full, queen, king or California king size – starting from $1,654.

Shop right here

@westin

6. Belmond x Assouline

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“Splendido” Belmond x Assouline 1

Belmond, the luxury hotel group, has partnered with Assouline on a collection of volumes celebrating extraordinary destinations and properties around the world. For its latest travel book, Splendido: The Radiant Stage of Portofino, Matthew Bell delves into the history of one of Portofino’s most celebrated hotels and explores the true meaning of la dolce vita. Expect pages of sunshine, glamour, heritage, and design inspiration. Other collaborative editions include; Peru: An Odyssey Across a Time-Honoured Land, Villeggiatura: Italian Summer Vacation and Sicily Honor, each book beautifully capturing the unique spirit and soul of the destinations.

Shop all Belmond x Assouline books here

@belmond

7. The Leela Palaces, Hotels & Resorts x Phool

The Leela Palaces, Hotels & Resorts x Phool

The Leela Palaces, Hotels & Resorts x Phool 1

Ever wondered what happens to those magnificent floral arrangements inside hotel lobbies? Across India, The Leela is committed to flower-cycling in collaboration with Phool to transform its end-of-life bouquets into organic incense sticks and cones. Hand-crafted by women in marginalised communities, this initiative extends beyond environmental impact and shows the true value of hospitality where life happens. Find out more about this initiative here.

Find out more about this initiative here

@theleela

8. Hotel du Cap-Eden-Roc x Sporty & Rich

Hotel du Cap-Eden-Roc x Sporty & Rich 1

Hotel du Cap-Eden-Roc x Sporty & Rich 2

For those who want to bottle the "old money" aesthetic of the French Riviera, this collaboration with luxe ath-leisure brand, Sporty & Rich, is the ultimate status symbol. The collection features limited edition embroidered hoodies ($325) and pinstriped pyjama shirts ($135) that look just as at home in a private jet as they do on the Eden-Roc pool deck. Made by cool girls, for cool girls (and boys), this aesthetic and 80s inspired collection the quintessential example of "merch" that has transitioned into a legitimate fashion house, perfect for the cool-girls.

Shop the collection here

@hotelducapedenroc

9. The Standard x Crash Baggage

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Crash Baggage The Standard collaboration 1

The ultimate "anti-luxury" luxury statement, The Standard has teamed up with Crash Baggage to create "The Standard Red Icon" luggage. Designed to be bold, unapologetic, and to stand out from the carousel, these are high-performance suitcases that come pre-dented — a nod to the brand’s rebellious, "handle without care" philosophy. It’s a favourite among the creative elite who want to skip the pristine look for something with immediate character.

Shop right here

@thestandard

10. Mandarin Oriental Bangkok x Sporty & Rich

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Mandarin Oriental Bangkok sporty and rich har

Celebrating 150 years of Mandarin Oriental Bangkok, Sporty & Rich has brought its signature "wellness-meets-luxury" aesthetic to the historic brand, collaborating on the launch of a limited-edition capsule collection that bridges the gap between heritage and modern athleisure. The collaboration features exclusive, vintage-inspired pieces — from oversized hoodies and quarter zips, to classic baseball caps and pyjamas — all adorned with the hotel’s signature logo and a custom collegiate-style crest.

For a limited time only, customers can shop the collection online directly from Mandarin Oriental Bangkok, or in person, guests will be able to find the new Mandarin Oriental x Sporty & Rich collaboration at the gift shop in Mandarin Oriental, Bangkok; at Central Group malls in Bangkok; and at Mandarin Oriental, New York in March 2026.

Shop the limited edition collection here

11. One&Only Resorts & Private Homes x Tyler Ellis

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Tyler Ellis One and Only Hotels Dubai 2

Launched in January 2026, One&Only Resorts and Private Homes has collaborated with acclaimed Los Angeles–based designer Tyler Ellis to debut an exclusive capsule collection of handcrafted luxury handbags. This limited-edition partnership reinterprets Ellis’ signature Stella and Winnie styles and also introduces the Victoria style, a bespoke silhouette designed to reflect the architectural elegance of Dubai's One&Only The Palm and One&Only Royal Mirage. Each piece is handmade in Italy using curated colour-ways inspired by the resorts' surroundings, from the sun-washed terracotta tones of Clay and Aloe only found at One&OnlyRoyal Mirage to the serene coastal hues of Mont-Blanc and Waterfall, only available at One&Only The Palm. Each bag has been designed for a seamless transition from resort living to evening glamour, the collection embodies a shared commitment to couture-level craftsmanship and modern elegance.

Available exclusively at One&Only The Palm and One&Only Royal Mirage
@tylerellisofficial @oothepalm @ooroyalmirage

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